How To Plan For Your Website Redesign – Step 2: Goals, Create a Sitemap, and Plan Your Content

Following on from the previous article, Step 1: Set Budgets, Timescales, Milestones And Responsibilities. Now that you know how to begin this new project, you will need to know what the next step is.

Step 2 is a major step where you set up goals, create a sitemap, and plan the content on your website. There is a lot that goes into this step of the process and it can help to determine the overall look and feel of your website. The early steps of this process are all about the planning. While step 1 is about delegating responsibilities and doing the budget for the project, this is where you plan a lot of the other aspects of your website design.

Goals, Create a Sitemap, and Plan Your Content

Much like with the other step, you need to focus on a few different things including who your audience is and what goals do you have for your website.

Are you looking to get people to purchase your items from a new ecommerce feature on your website?

Are you trying to educate customers on what services you have to offer and who you are as a company?

Are you trying to build up your online reputation to become a reliable source for information and products or services?

Think about these goals decide on how you can use your website to accomplish them. Once you set up your goals, you need to get a sitemap created. You can use the sitemap that you already have for your website as a starting point for what you are going to do with your new website redesign. This helps to make sure that the current products and services that you offer are covered on the new website.

This is a perfect opportunity for you to rename these page titles to make it clearer for visitors to your website. The sitemap is a perfect way to also plan and organize your content. At this point, you need to think about the type of content that you want on your website.

When you are planning for your content, you need to go back to focusing on your audience.

What type of content would bring them to your website?

What are you trying to get from your content?

If you are trying to get people to buy your products and services, you are going to fill up your website with call to actions to get sales. If you want to build up your reputation to become an authority on a topic, you will want to fill your website with content that is not just about your business but to educate your staff.

This can be a crucial step in creating the perfect website for your business. You need a good website that helps you to accomplish your sales goals. Redesigning your website can be a complicated process, but by understanding each of these steps can help you to make it a lot easier for you. Once you complete this step, you can move onto the meat of your website: your brand.

If you missed the previous article take a look at – Step 1: Set Budgets, Timescales, Milestones And Responsibilities.