Website
Bedford Electrical
At Bedford Electrical, a leading provider of electrical services, we partnered to enhance their digital presence with a complete website redesign and integrated social media strategy. The goal was to create a modern, user-friendly website while strengthening their online presence across social platforms to increase engagement and attract new customers.
The Challenge
Bedford Electrical was looking for a website that accurately reflected their professionalism and range of services, while also ensuring an engaging, seamless experience for their clients. They needed a website that could support their reputation as experts in electrical services, including commercial, residential, and industrial solutions.
Additionally, Bedford Electrical wanted to increase their reach and visibility on social media, ensuring that they could consistently engage with their audience and raise brand awareness.
Web Design and Development
We began by designing a bespoke, responsive website that showcased Bedford Electrical’s broad expertise in electrical services. The design process focused on creating an intuitive user journey, ensuring that visitors could easily find the services they were looking for. We included:
- Responsive Design: A mobile-friendly site for customers on all devices.
- Clear Service Pages: Highlighting each of Bedford Electrical’s core services, including electrical installations, maintenance, and EV chargers.
- Enhanced User Experience: A streamlined, user-centric layout with clear calls to action for inquiries and bookings.
- SEO Optimisation: Tailored SEO strategies to ensure high visibility on search engines and local optimisation for Bedford’s target market.
Social Media Strategy
Our team also took charge of developing a comprehensive social media strategy to enhance Bedford Electrical’s online presence. The focus was on:
- Consistent Branding: Crafting content that aligned with Bedford Electrical’s branding and tone of voice to ensure a unified message across platforms.
- Engaging Content Creation: Developing posts that included useful tips, project highlights, and service promotions to engage both existing and potential customers.
- Community Engagement: Interacting with followers, responding to queries, and encouraging customer testimonials to increase interaction.
- Targeted Advertising: Running paid social media campaigns to increase visibility and drive traffic to the website.
Results
Since the launch of the redesigned website and social media campaigns, Bedford Electrical has experienced significant improvements in both online engagement and customer enquiries:
- Improved Website Traffic: A noticeable increase in organic search traffic, particularly for local search queries related to electrical services.
- Enhanced Brand Presence: A cohesive and professional digital presence that aligns with Bedford Electrical’s business goals.
- Increased Social Engagement: A boost in follower interaction, with more customers engaging with posts and reaching out for services.
The Ultimate Social Media Guide
With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.