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Girl Pack

Girl Pack is a UK-based social enterprise with a mission to empower women through fitness, wellness, and community support. As the organisation continued to grow, it recognised the need for a more dynamic and engaging digital presence to reach and inspire a wider audience. With a diverse target market, it was essential for the brand to communicate its core values effectively, not only through their website but also across print materials, social media channels, and through a strong visual identity.

Our Approach

123 Internet was approached to help Girl Pack with a comprehensive digital and branding strategy. Our team focused on four key areas to ensure the business could stand out and strengthen its impact: web design and development, print design, social media management, and branding.

Web Design & Development

The website was the cornerstone of our strategy. We designed and developed a user-friendly, responsive site that was not only visually appealing but also easy to navigate. It allowed visitors to easily access information about services, events, and resources offered by Girl Pack, while also providing an intuitive booking system for fitness classes and wellness consultations. We also integrated key functionality like contact forms, event calendars, and e-commerce capabilities to drive engagement and conversions.

Print

In addition to the digital work, we helped Girl Pack with a suite of print materials to complement their online presence. This included designing flyers, posters, and brochures for local promotions and events. The print materials echoed the branding of the website, creating a cohesive look across both digital and physical channels.

Social Media

To extend the reach of Girl Pack, we implemented a targeted social media strategy across platforms including Instagram, Facebook, and Twitter. Our goal was to boost engagement and raise awareness about the services and events hosted by Girl Pack. Through consistent content creation, including fitness tips, motivational stories, and community success stories, we helped the organisation grow its social media following and foster a supportive online community.

Branding

A crucial part of our work was refining the Girl Pack brand. We worked closely with the team to establish a modern and empowering visual identity that reflected the organisation’s ethos. This included designing a new logo, choosing the right colour palette, and creating consistent design templates for online and offline materials. The result was a brand that felt fresh, bold, and perfectly aligned with Girl Pack’s values of strength, inclusivity, and wellness.

The Results

The collaboration with 123 Internet has been transformative for Girl Pack. Their new website not only serves as a functional hub for services but also acts as an inspiration portal for women seeking empowerment through fitness. The redesigned brand, along with the cohesive social media and print materials, has helped to elevate Girl Pack’s presence in both the digital and physical space.

  • Increased website traffic and user engagement
  • A unified and professional brand identity
  • Improved social media interaction and audience growth
  • Greater attendance at events and higher class bookings

Conclusion

Our partnership with Girl Pack demonstrates how a strong digital presence, backed by effective branding and social media strategies, can empower organisations to build stronger connections with their audience. At 123 Internet, we’re proud to have contributed to Girl Pack’s mission of supporting women’s wellness and fitness through a creative and impactful web and marketing solution.

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Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!