Advertisment 7 – Bing Ads Introduction

Bing Ads is another advertising platform on the internet that helps you reach an audience within the Yahoo! Bing Network and generate traffic from these ads. Similar to Google AdWords, Bing Ads will display your business’ ads whenever someone may search something similar to your ad within Yahoo! or Bing.

The keywords within your campaign are the trigger for your ad to be displayed. When someone makes a search on Bing or Yahoo! depending on how relevant your ad is to their search it can be displayed on their results page.

When it comes to the cost of your ad, there is not a minimum amount you need to spend. The keywords within your campaign are the trigger for your ad to be
displayed. When someone makes a search on Bing or Yahoo! depending on how relevant your ad is to their search it can be displayed on their results page.
When it comes to the cost of your ad, there is not a minimum amount you need to spend.

There is an average daily budget that you need to set for your campaign along with a bid for all of the keywords. Whenever someone searches on Bing, Bing Ads will run an auction which will then determine if your ad shows on the results page or not. Bing Ads uses CPC which is cost-per-click, so when someone clicks on your ad you are charged an amount which is determined on the maximum CPC bid you have set.

You will only ever be charged the minimum amount necessary as it is an auction to keep your ad on the results pages. If you create an ad with Bing Ads it could be displayed within any Bing and Yahoo! owned and operated sites. It could also appear on their syndicated partner sites and across computers and mobile devices.