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Coach Bowls Case Study

Coach Bowls is the official coaching organisation for lawn bowls in England, providing essential training, resources, and support for coaches at all levels. Their mission is to ensure the development of high-quality coaching standards while promoting inclusivity and accessibility in the sport. With an outdated website that no longer met their needs, Coach Bowls partnered with 123 Internet Group to deliver a modern, user-friendly solution to better serve their community.

Services Provided

123 Internet Group worked closely with Coach Bowls to design and develop a professional, responsive, and accessible website that aligns with their organisational goals. The key services provided included:

Web Design

  • A clean and intuitive design was created to reflect Coach Bowls’ core values and appeal to their target audience of coaches, players, and administrators.
  • The website design incorporates a vibrant colour scheme and clear navigation, ensuring that visitors can quickly find key information and resources.
  • Custom graphics and imagery were implemented to highlight the dynamic nature of coaching and the sense of community within the sport.

Web Development

  • A responsive and fully optimised website was developed to ensure a seamless experience across all devices, from desktops to mobile phones.
  • The site was built with user-friendly content management tools, enabling the Coach Bowls team to update training materials, schedules, and news effortlessly.
  • Accessibility features were prioritised to ensure inclusivity for all users, adhering to WCAG guidelines.
  • Integration of secure member areas, allowing coaches to access exclusive resources and training materials.

The Outcome

The new website has transformed the way Coach Bowls engages with their community. It has become a central hub for resources, coaching courses, and news updates. Key highlights of the project include:

  • A significant improvement in user engagement, with increased traffic and positive feedback from visitors.
  • Simplified content management processes for the internal team, saving time and effort.
  • A strengthened online presence that positions Coach Bowls as a leading organisation in lawn bowls coaching.

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