With an increasing global fanbase and the growing need to provide accessible information, All England Badminton required a comprehensive redesign of their website. The new platform had to be both visually engaging and functionally robust, ensuring a seamless experience for fans, players, and stakeholders alike. The website needed to effectively communicate their rich heritage, showcase major events, and facilitate the delivery of important news and updates.

123 Internet provided All England Badminton with a fully tailored web design and development solution that met their brief. The project included:

• Custom Web Design: A modern, user-friendly design was created to match All England Badminton’s reputation for excellence. The design was crafted to offer clear navigation, responsive layout, and an immersive experience for visitors on all devices.
• Development of Key Features: 123 Internet developed a website that incorporated key functionalities, such as:
  • A live event and tournament calendar
  • Real-time news updates
  • Easy access to player and event information
  • Integration with social media platforms for greater engagement
  • E-commerce functionality to sell merchandise and tickets online
• Performance Optimisation: To ensure quick loading times and an uninterrupted experience, the website was optimised for speed across all devices and browsers. This also contributed to improved search engine rankings.

The newly designed website now serves as a powerful tool for both promoting All England Badminton’s events and connecting with their diverse audience. Key outcomes include:

• An increase in user engagement, with a significant rise in site visits during major tournaments.
• Enhanced brand visibility, helping to solidify All England Badminton’s standing as a global leader in the sport.
• A seamless digital experience, allowing users to easily access event schedules, player statistics, and news updates.